News & Awards
April 1, 2015
We are excited to learn that the renovation we completed the end of last year on the La Quinta-Lynchburg, VA at Liberty University has won “Best La Quinta Renovation of the Year”. Way to go team!
January 14, 2015
From Military Bases to College Campuses:
WB Brawley Reinvigorates Hotels in Niche Markets
Wilmington, NC – The WB Brawley Company (www.wbbrawley.com) is known for its unique full-service renovations of commercial and military hotel chains. Since 1992, the company has set itself apart from its competitors by offering design, procurement, general contracting and construction management services in competitive design-build and design- bid project delivery models. The company’s staff includes designers, estimators, purchasers, superintendents, project managers and quality control technicians.
In keeping with its vision to be a premier singular resource for hotel development companies, WB Brawley is now expanding its reach into the college-campus hotels market. As the company’s president Chris Nesselroade explains, “With 22 years of successfully executing projects for the federal government customers on Air Force, Navy, and Marine Corps bases, we have the competencies to expand effectively into the commercial market.”
WB Brawley is currently completing a $6 Million Dollar conversion of the Fairfield Inn & Suites (from a Wingate hotel) at Liberty University. Located in Lynchburg, Virginia, Liberty University (www.liberty.edu) is the nation’s largest private nonprofit university and the largest university in Virginia.
Military bases and private college campuses share several significant similarities. Each:
- Develops young people (most high school graduates go into the military or attend college)
- Hosts lots of visitors and temporary residents
- Provides a stable economic base for the towns in which they are located. In fact, enrollment increases when the job market tightens.
But more than this, hotels in these niche markets are crucial components to the thriving travel industry typically associated with military installations and college campuses. Thus, private and military hotel operators are motivated to maintain attractive and competitive accommodations.
Liberty University estimates “that in fiscal year 2011-12, out-of-town visitors to Liberty University employees, students, facilities, and events generated approximately 82,553 hotel room nights in the Lynchburg MSA. Those hotel room nights in turn were associated with approximately $6.5 million in hotel revenue within the Lynchburg MSA” (Source: http://www.liberty.edu/media/1617/2012/december12/Liberty%20Univ%202012%20Economic%20Impact%20Assessement.pdf.pdf).
WB Brawley, whose current areas of focus are the Mid-Atlantic States and southeast region, anticipates an upward trend of private college-campus hotel renovations. Says Nesselroade, “Banks are lending again, gasoline prices are dropping and the hotel industry is booming—we are ready to handle the rebound expected through 2017.”
Chris Nesselroade, President
910.452.2195 (phone) 910.452.0599 (fax)
If you would like additional information, or an interview, please do not hesitate to contact us.